TV’s Virus Ad Slump Means Bargain Inventory: Thinkbox’s Clay

LONDON via BEETCAM — What happens when the law of supply and demand gets unhinged? A good deal for new advertisers. The coronavirus pandemic has spawned two contradictory business patterns: Supply: TV viewers are booming as consumers are forced to stay at home. Demand: But advertisers are pulling back, fearful of reduced consumer spending or […]