Tremor Video DSP Adds Grapeshot To Its Brand Safety, Anti-Fraud Capabilities

If there’s a way to help clean up the digital media ecosystem—from TAG to ads.txt to DoubleVerify—Tremor Video DSP is a big participant and supporter. Because brand safety tends to be subjective depending on the advertiser, Tremor Video DSP is now relying on Grapeshot’s “contextual intelligence” capabilities, says CEO Lauren Wiener. Tremor Video DSP’s three-point […]

 

IAB’s Wiener Sees More Creative Story Telling, Sophisticated Targeting

Never a dull moment at the Internet Advertising Bureau, and 2016 is no exception. Of three key themes codified in January, better user ad experience and more precision in consumer targeting have seen healthy uptake, while the desire to add 10,000 jobs in a diversity push is understandably a longer haul. “I’m very proud of […]