Lauren Wetzel

How do you re-orient an entire industry to account for a radical new consumer viewpoint? Piece by piece. That’s how Lauren Wetzel sees it. In this video interview with Beet.TV, the North America president for ad-tech company InfoSum, explains how the new privacy imperative is driving brands and media players to delve deeper into data. […]

In TV today, it would be easy to have a glass half-full. Linear audiences were in continuing decline and consumers are tiring of excess ad load. That was before the pandemic forced broadcasters to lower ad rates. But those with a glass-half-full outlook see an opportunity – although linear numbers are declining, new opportunities to see, […]

After buying and launching new products and services last year, AT&T’s Xandr ad-tech unit plans to more tightly tie everything together in 2020 The division is focused on facilitating premium video and advanced TV ad sales, and is a combination of a variety of acquisitions and launches. Most recently, Xandr acquired clypd late last year. […]