Converged Insight Can Offset Viewer Decline: Xandr’s Wetzel

In TV today, it would be easy to have a glass half-full. Linear audiences were in continuing decline and consumers are tiring of excess ad load. That was before the pandemic forced broadcasters to lower ad rates. But those with a glass-half-full outlook see an opportunity – although linear numbers are declining, new opportunities to see, […]

 

Xandr Goes From ‘Build’ To ‘Accelerate’ In 2020, Wetzel Says

After buying and launching new products and services last year, AT&T’s Xandr ad-tech unit plans to more tightly tie everything together in 2020 The division is focused on facilitating premium video and advanced TV ad sales, and is a combination of a variety of acquisitions and launches. Most recently, Xandr acquired clypd late last year. […]