To Find Success, “Embrace Failure,” Laura Desmond Urges

CHICAGO — Embrace failure. It’s often possible to learn more from mistakes and pitfalls than from victories. That’s the advice of Laura Desmond, CEO of Starcom MediaVest Group in this deep-dive interview with Beet.TV about her strategy and approach to her career in the advertising business over the last few decades. “I’ve learned more from failure than […]

 

SMG CEO Laura Desmond: “Mobile Is Going to be the Channel for all Content”

COLOGNE — Video is a global business and global phenomenon, but from a brand point of view, the industry could benefit from more scale and collaboration, says Laura Desmond, CEO of Starcom MediaVest Group in an interview with Ashley J. Swartz for Beet.TV from DMEXCO. “The first challenge is scale,” she says. “What can be done in Germany and […]

 

Quality Must Come First in Branded Video, says Coke Exec

CANNES – In the rush to distribute content widely, brands shouldn’t lose sight of quality because that matters a whole lot more than quantity, says Wendy Clark, SVP at Coca-Cola in a video interview with Beet.TV at Cannes.”Pursue good and good scales. Go hard after the storytelling and that will have a natural life of its […]