Kroger Precision Marketing

The world of retail media has long been defined by its proximity to the point of purchase, mastering the art of converting a browser into a buyer. But the upper-funnel world of brand building and storytelling has often remained a separate discipline, measured by different metrics and executed on different platforms. Now, a new partnership […]

Digital and brick-and-mortar commerce don’t have to be strangers. Increasingly, businesses realize the convergence of online and in-store strategies offers brands enhanced opportunities to influence consumer behavior directly at the point of sale. From personalized recommendations to dynamic advertising displays, the in-store environment is becoming a valued part of a digital brand’s footprint Such is […]

CANNES — For years, the advertising industry has often viewed data privacy compliance as a cost of doing business, a limiter on marketers’ ambitions. But could privacy be a competitive advantage? This was the consensus from a panel of executives from Kroger, Intuit, Lyft, and LiveRamp. Interviewed by Tameka Kee at a LiveRamp-hosted event in […]

Retail media is exploding, set to take up a fifth of all US ad spend in 2024, according to new Advertiser Perceptions research. But that doesn’t mean it is its own special new category. “People think about sometimes retail media as this own separate channel,” says Jill Smith, VP of Sales at Kroger Precision Marketing, […]

SAN JUAN, PR — What place does a supermarket giant have in the science-led digital ad data future? A big one. Kroger Precision Marketing (KPM) is a data-driven advertising platform developed by the Kroger Co. Launched through Kroger’s subsidiary 84.51°, KPM leverages customer insights and analytics to enable personalized marketing. Its programmatic offering, Direct Connect, […]