Kinesso

Talk of a “search apocalypse” has dominated industry conversations since the emergence of generative AI, with many predicting the demise of the traditional search engine. Some forecasts add fuel to the fire, with Gartner, for example, projecting that traditional search engine volume will decline by 25% by 2026 as users turn to AI chatbots. Looked […]

CANNES — With so many retail media networks now taking off, how are ad buyers ever going to measure them all? Retail media networks’ varying measurement approaches create significant complexity for marketers trying to evaluate performance across platforms, according to Amie Owen, global chief commerce officer, IPG Mediabrands. “I don’t necessarily think it’s a challenge, […]

We all know commerce media is soaring – but, with an airline propelling the trend, now it’s really taking off. Kinective Media by United Airlines aims to help brands reach consumers at key moments throughout their journey, from booking to destination. In this video interview with Beet.TV, Elizabeth Donovan, SVP, global head of commerce & […]

LONDON – The so-called “death of linear” may be over-hyped, at least in the UK. That’s the view of one senior agency executive, who says the shift to connected and streaming TV isn’t happening as fast as some industry chatter might suggest. While it’s true younger viewers are increasingly streaming video, even they still watch […]

2020 has fused together existential challenges with some of the biggest potential opportunities. Together, it makes for a heady cocktail – change, even enforced change, can lead the industry to make overdue changes, to a brighter tomorrow. In this video interview with Beet.TV, Vin Paolozzi, Chief Investment Officer with Interpublic Group’s Kinesso unit, talks about […]

If advanced TV ad targeting is to convince more big brands to switch money from conventional TV ad spend, it is going to have to show its effectiveness. Next year, Lauren Bernard wants to help it do just that. As VP, Marketplace Solutions at IPG’s Kinesso knows the medium is often caught between its potential […]

SAN FRANCISCO – Apple’s decision to rip up the fabric of iPhone ad targeting will force marketers to seek out alternative methods that include closer, more direct relationships with users. The tech company is due to change its Identifier for Advertisers (IDFA), which advertisers use to identify iOS devices so they can deliver customized advertising, […]

LOS ANGELES — It took its time to leap from display to video and TV, but now the ad-trading technique known as header bidding convince more connected TV programmers to make ad inventory available to buy programmatically. That is according to one agency exec whose company is rolling up its sleeves. Header bidding is the […]

Vin Paolozzi probably expect to be launching a new marketing data engine on the cusp of a global pandemic that has put half the world’s consumers in lockdown. But that’s what he got. Still, the chief investment officer of Kinesso, the division IPG launched in October to provide data-driven capabilities to clients, thinks the unit […]