Of Automation & Ethics: Kinesso’s Paolozzi On Brands’ Quest For Better

2020 has fused together existential challenges with some of the biggest potential opportunities. Together, it makes for a heady cocktail – change, even enforced change, can lead the industry to make overdue changes, to a brighter tomorrow. In this video interview with Beet.TV, Vin Paolozzi, Chief Investment Officer with Interpublic Group’s Kinesso unit, talks about […]

 

In 2021, Kinesso’s Bernard Wants To Show Brands Proof Of Addressable Impact

If advanced TV ad targeting is to convince more big brands to switch money from conventional TV ad spend, it is going to have to show its effectiveness. Next year, Lauren Bernard wants to help it do just that. As VP, Marketplace Solutions at IPG’s Kinesso knows the medium is often caught between its potential […]

 

Apple’s IDFA Move Means Fragmentation: Kinesso’s Johnson

SAN FRANCISCO – Apple’s decision to rip up the fabric of iPhone ad targeting will force marketers to seek out alternative methods that include closer, more direct relationships with users. The tech company is due to change its Identifier for Advertisers (IDFA), which advertisers use to identify iOS devices so they can deliver customized advertising, […]

 

Header Bidding Is Unlocking OTT TV Ads: Kinesso’s Fitzpatrick

LOS ANGELES — It took its time to leap from display to video and TV, but now the ad-trading technique known as header bidding convince more connected TV programmers to make ad inventory available to buy programmatically. That is according to one agency exec whose company is rolling up its sleeves. Header bidding is the […]

 

Kinesso Is Connecting Dots Between Datasets: Paolozzi

Vin Paolozzi probably expect to be launching a new marketing data engine on the cusp of a global pandemic that has put half the world’s consumers in lockdown. But that’s what he got. Still, the chief investment officer of Kinesso, the division IPG launched in October to provide data-driven capabilities to clients, thinks the unit […]