Marketers’ Key Challenge: Measuring Impact, Says Xaxis’ Patil

SEVILLE — Data, data everywhere. But now the top priority is making sense of it all. That continues to be one of the biggest challenges for modern marketers, says an agency’s programmatic exec. Group M’s Xaxis data intelligence VP Kedar Patil tells Beet.TV, in this video interview, the top imperative is “how to capture them and tie […]