jon watts
With Progress On Diversity And Inclusion, Worker Retention Now Crucial: Omnicom’s Warren
CANNES— Longtime workplace diversity and inclusion champion Tiffany Warren likes the progress that the advertising industry has made with its workforce but says keeping them happy is the big challenge going forward. “The pipeline is fine. We have people who are interested and want to come into the business,” says the SVP and Chief Diversity […]
Measurement Fragmentation Inhibits Global Addressable Ad Roll-Out: MTM’s Watts
LAS VEGAS — Advanced advertising techniques are coming on stream around the world – but variation in the pace of roll-out, coupled with discrepancies in how to measure consumption, is posing a challenge to global channel operators. That is the view of one consultant helping broadcasters navigate a path through international waters. “Each individual geography […]