Videology’s Future Under Amobee: VP Jon Block explains

COLOGNE — The acquisition of Videology by Amobee will lead to new opportunities in the use of data-driven advertising, says one of the executives who transferred in the deal. Videology filed for Chapter 11 bankruptcy protection in May, and was bought by Amobee in July for approximately $100 million. So what is the next chapter for […]

 

Addressable TV Hits A Turning Point: Amobee’s Block

COLOGNE — It has been a slow burn for years, but now it seems to be catching fire. With 15% of of marketers now using addressable or advanced TV targeting, and another 20% to 30% more planning to do so, according to the ANA and Forrester, the opportunity finally looks like it has become real. […]