John Lee

Consumers are dividing their screentime among a wider variety of devices, challenging marketers to get a unified view of their target audiences. Media and entertainment giant NBCUniversal is working to provide those insights by aggregating data from its different businesses and their touchpoints with millions of consumers. “We need to consolidate in a privacy-first, transparent […]

The company had already streamlined its considerable ad sales offering as ertising/oneplatform/. Now NBCUniversal is consolidating the under-the-hood data that powers it all. In this video interview with Beet.TV, John Lee, Chief Data Officer, NBCUniversal, details the company’s newly-launched data platform, dubbed “NBCUnified”. Data difference The new NBCUnified platform comprises NBCU ID, Data Marketplace and […]

Dentsu’s John Lee, Global Chief Strategy Officer at its Merkle unit, is joining NBCU in the newly-created role of Chief Data Officer, sitting within the company’s Global Advertising & Partnerships division. The announcement was made today.  The news was first reported by the Wall Street Journal. Late last year we spoke with Lee about publisher […]