joe krokus

The programmatic advertising landscape has undergone a dramatic transformation in streaming television over the past decade, with the traditional hurdles of limited supply and publisher hesitancy giving way to sophisticated, integrated ecosystems. What was once a fragmented marketplace requiring advertisers to cobble together inventory from multiple sources has evolved into streamlined programmatic channels where premium […]

This year, all the hot advertising talk is about the linking of planning, targeting and buying for TV ads and ads on handheld internet devices. For TV viewers distracted by touchscreens during commercial breaks, Teletrax has been gaining attention for allowing brands that are advertising on the living room big screen to also buy ads on social […]