joe krokus

With the audience now firmly established in the CTV environment, the focus is turning toward making those impressions count. For some, the next phase of CTV advertising involves moving beyond simple reach to drive tangible consumer action. That is the opportunity for streaming platforms to evolve advertising from broad exposure to measurable patient engagement, said […]

CANNES – With the advertising industry still on a mission to simplify its notoriously convoluted digital supply chains, supply-path optimization (SPO), a buy-side-led effort to consolidate spending through fewer, more efficient intermediaries, has been a key avenue. But, in the booming connected TV space, some major publishers are starting to flip the script. Instead of […]

CANNES — The convergence of addressability and performance in connected TV is taking a step forward as the two largest streaming platforms join forces. A new partnership between Roku and Amazon is creating what executives describe as the first authenticated CTV identity graph covering more than 80% of all streaming, a development that promises to […]

The programmatic advertising landscape has undergone a dramatic transformation in streaming television over the past decade, with the traditional hurdles of limited supply and publisher hesitancy giving way to sophisticated, integrated ecosystems. What was once a fragmented marketplace requiring advertisers to cobble together inventory from multiple sources has evolved into streamlined programmatic channels where premium […]

This year, all the hot advertising talk is about the linking of planning, targeting and buying for TV ads and ads on handheld internet devices. For TV viewers distracted by touchscreens during commercial breaks, Teletrax has been gaining attention for allowing brands that are advertising on the living room big screen to also buy ads on social […]