Traveler Data Can Pinpoint Audiences: GroupM’s Brown

Amid the turmoil of cookie deprecation, ad buyers are looking for new identifiers. One of those new signals is emerging as traveler information, which ad agencies are saying can help paint a more holistic picture of target audiences for advertisers. In this video interview with Beet.TV, Jessica Brown, Managing Director of Digital Investment at GroupM, […]


Ideal Media Plan Includes Ad Addressability: GroupM’s Jessica Brown

SALISBURY, CT – The ideal media plan of the future will include addressability, platforms to buy addressable placements, measurement of outcomes and insights into context and content, Jessica Brown, managing director of digital investment at WPP’s GroupM, said in this interview with Beet.TV contributor Mike Shields at the Beet Retreat Berkshires. “Addressable doesn’t mean that […]


GroupM’s Brown Wants Verified CTV Data

Connected TV is growing fast, presenting advertisers with an opportunity to target viewers, control frequency and measure outcomes. But, despite the digital-style tactics, many in the industry are craving TV-style familiarity. In this video interview with Beet.TV, Jessica Brown GroupM, Director, Digital Investment, GroupM, says she wants consistent data about her ad buys. TV parity “We […]