Technology Is Transforming Media Sales: Execs from Matrix Solutions, Hearst, Weather Group, Univision, Xumo, FreeWheel, Fox, Comcast

Television advertising sales are becoming increasingly automated as digital technologies transform the way marketers and media agencies run campaigns. Computerized auctions of video ad inventory have established a foothold in connected TV (CTV), and are expected to transform the broader television marketplace amid its technological evolution. Managing Sales Amid Complexity Mark Gorman, chief executive of […]

 
 

How CTV Is Evolving: XUMO’s Jerrold Son

LOS ANGELES – TV is evolving from a world that is roughly targeted by demographics and roughly measured by panels. It is becoming one that is precision-targeted to household and accurately measured by on-box data. In this video interview with Beet.TV, Jerrold Son of ad-supported VOD service XUMO explains how the mechanics of connected TV […]