IBM Bringing AI to Programmatic Ecosystem with New Partnerships

Advertising stands to be rebooted by advances in artificial intelligence – but the industry must re-learn practices to embrace the power of machine learning. That’s the view of Jeremy Hlavacek, chief revenue officer of IBM Watson Advertising. The division of IBM leverages the company’s Watson intelligence engine on advertising use cases. In this video interview with […]

 

IBM Watson Advertising: Traditional Publishing, ‘A Lot of New Data And Technology Assets’: Jeremy Hlavacek

PALM SPRINGS, Calif – Imagine an advertising agency that creates its own data and technology, produces video content and sells ad inventory in that content and you’ve got IBM Watson Advertising. So it’s in a unique position to actually help clean up the digital ecosystem. Like many in the industry, Watson Advertising believes there are […]

 

Publishers Should Test Server-Side Header Bidding: Weather’s Hlavacek

HOLLYWOOD — Publishers have eagerly embraced a technology which allows them to call on multiple ad buyer demand sources simultaneously to achieve higher bids – now they must carefully scrutinize the next iteration of the tech. That is according to a man who is surely the only executive out there with the title “VP of global automated monetization”. “Almost […]