Focus On TV Ad Experiences: Cannes Panel With Forrester, Hulu, Twitter, BrightLine

CANNES – Creating better television ad experiences for viewers seems to be a never-ending conversation for agencies, brands and publishers. But judging from a panel at the Cannes International Festival of Creativity, ad relevance and personalization is expected to vary widely by platform and provider for the foreseeable future. Reasons for the variations include corporate […]

 

Twitter’s Prince On What’s Happening At The World Cup

When Twitter unveiled its mid-June feature update, focusing the company on a message of serving “What’s Happening“, it seemed strange. Twitter first embraced “What’s happening?“, the prompt to create new tweets, back in 2009. But, this time, the company was making some product changes, to better emphasise its role at the heart of global user […]