Reddit’s Wong On How Ads Can Thrive In Communities

SANTA BARBARA — In a sea of loosening “social” graphs, it is an oasis of strong communities. Now Reddit wants to be an advertising powerhouse, too. In this video interview with Beet.TV, Reddit COO Jen Wong discusses the company’s strategy to marry content, distribution and customer data produce relevance and addressable TV. On March 19, […]

 
 

Time Inc.’s Wong Says Media Brands Can Live Solely In Social

Who would¬†have thought a publisher could ever sustain a media brand as niche as breakfast food? That’s what Time Inc. when it launched Extra Crispy last year – and now it has doubled down in the food space, by launching a new brand to exist only social media. Well Done¬†trades off the kind of quick-fire […]