Combining Local TV With CTV Is Promising for Media Buyers: GroupM’s Jen Soch

SAN JUAN, Puerto Rico – Connected television can help advertisers to reach a wider audience by complementing their presence on local TV stations, though there are hurdles that need to be overcome. Advertisers may have caps on ad frequency that prevent them from buying commercial time on local stations and CTV channels that reach the same […]

 
 

Audience Data Underpin Growth of Addressable TV: GroupM’s Jen Soch

The media marketplace is becoming more advanced as brands harness richer sources of consumer data to improve their targeting and television advertising becomes more addressable. The next big step will be the expansion of national inventories of addressable advertising among cable and broadcast networks. “Addressable TV and how we look at it today is definitely […]

 
 

Partnerships, Automation Underpin Future of Advanced TV: Execs from Comcast Technology Solutions, , GroupM, NBCUniversal, AMC, Publicis, OMD

Advertisers need to come together with media, measurement and ad-tech companies to support the growth in advanced TV. Their partnerships will lead to greater automation and better outcomes that drive more investment in advertising as linear TV and digital video converge. Interoperability Is Great Unifier Kevin Lemberg, head of partnerships for advertising solutions at Comcast […]

 
 

This Upfront, Brands Are Switching On To Addressable-First TV Ad Strategy: GroupM’s Soch

Up until now in the maturation of advanced TV ad targeting, many agencies and their clients had merely been dipping their toe in the water. That is now changing, with more of them apparently seeing reason to flip their ad strategy on its head. In this video interview with Beet.TV senior adviser Jon Watts, GroupM’s […]