EU Policies Will Drive Consolidation & Collaboration: Videology’s Eisenstein

COLOGNE — To US media companies, the European market can often seem like, on the one hand, a fragmented morass of patchwork negotiations and, on the other, an overbearing harbinger of heavy-handed central legislation. Both of those things may be true – and both are going to drive digital advertising business over the next year, […]

 

To Disrupt TV, Work With It, Not Against It: Videology’s Eisenstein

COLOGNE — In the last few years of advertising technology innovation, many ad-tech vendors’ sales strategies have looked like an aggressive playbook for disruption. But the TV industry industry looks far less tolerant to that kind of enforced change. After all, it remains fairly resilient, and holds a lot of the cards still in its […]

 

TV’s Great Digital Shift Must Be In Linear’s Image: Videology’s Eisenstein

COLOGNE — The TV times are a-changin’ – but that change won’t necessarily come all in one go. For TV industry professionals to adopt newfangled advertising technology already popular on the internet, it must first work alongside the very linear industry many believe it will unseat. “Consumption of TV content is changing…,” Jana Eistenstein, EMEA MD of Videology, […]

 

Video Ad Platform Videology Aims for Universal Mobile ID

COLOGNE, Germany —  The cookie-less nature of the mobile market is challenging for marketers, but video tech vendors are working closely with partners to overcome those inherent hurdles, said Jana Eisenstein, SVP Global Accounts at video ad platform Videology, in an interview with Ashley J. Swartz, Founder and CEO of Furious Minds for Beet.TV. “We are working with […]

 

Quality Supply Holds Back Video Advertising: Videology’s Eisenstein

COLOGNE, Germany — Online video advertising won’t boom until better quality video content exists to encourage TV advertisers in to the medium, according to a video ad tech platform exec. “There are various factors holding us back,” Videology global media director Jana Eisenstein said during a Beet.TV session produced at DMEXCO, moderated by Ashley J. Swartz.. […]

 

Video’s Programmatic Flip Is In The Bidded Switch

LONDON — For all the talk about the collection of online ad buying processes come to be known as “programmatic”, two ad execs suggest the real definition of the method depends on pricing architecture, not technical approach. Videology global accounts SVP Jana Eisensten tells Beet.TV bidded, as opposed to fixed-price, sales embody a greater variant […]

 

Responsive Design Is Key To Cross-Platform Advertising

LONDON — The proliferating number of media screens means advertising  campaigns now have to be conceived across channels – but technology vendors can help ease the pain, a panel of ad execs agrees. “We should be talking about the whole multi-screen element,” GroupM digital director Krishan Patel tells Beet.TV… “being able to target campaigns holistically […]

 

Videology’s Eisenstein: Ad Nets Must Do More On Brand Safety

LONDON — The rise of video-on-demand means ad networks must step up and create environments where brands feel safe advertising, says one video ad tech exec. “Ad networks have a need to stay abreast of what technology is requiring,” global accounts SVP Jana Eisenstein of Videology tells Beet.TV. “Advertisers’ primary concern for VOD is brand safety […]

 

Private Exchanges Spur Growth in Programmatic Buying

CANNES — Private exchanges for programmatic ad buying will play a vital role in growing the overall audience-based buying business, says Jana Eisenstein, Managing Director Videology UK, an advertising technology platform, during an interview with Beet.TV at MIPTV 2013.