Sky’s Jamie West: Videology and FreeWheel Mean Single Campaign Management Across Screens, with “Compliance”

LONDON —  The alliance between  Sky, U.K’s big satellite broadcaster and U.S. video adtech providers Videology and FreeWheel, means that the company will be able to serve single ad campaigns across all screens including linear TV, says Jamie West, Deputy Managing Director of Sky Media in this interview with Beet.TV He noted the new architecture assures […]

 

UK’s Sky Announces Multi-Platform Ad Targeting

The UK’s satellite TV and broadband provider Sky has already taken a world-leading deployment in addressable TV advertising under its AdSmart technology. Now it’s looking to combine its multi-platform offerings in to a single ad proposition. AdVance is the name given to a new suite from the company’s Sky Media ad sales division, threading together data from TV […]

 

UK’s Sky Aims For Multi-Platform Sequential Advertising

LONDON — Don’t expect TV advertising to die a death any time soon – but get set for online ad techniques to take the medium to new heights. That’s the view from the top of one of the world’s most notable deployed addressable-advertising platforms. “TV advertising will not fundamentally change in the short term,” Jamie West, […]

 

BSkyB Plans Bigger Footprint For ‘AdSmart’ Addressable TV

LONDON — British satellite TV and telco operator BSkyB hopes its AdSmart technology – one of the world’s largest real-world deployments of addressable TV – will soon extend to more TV channels and more countries. Launched in January after lengthy gestation, AdSmart sees different ads served to different viewers by storing alternate ads on their respective […]

 
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