Unifying In The CTV Moment: Amobee’s Bamberger

Connected TV may be having a “moment” – but the future is about allowing brands to advertise through both connected and linear television. That’s according to an ad-tech exec who is trying to give them that capability. There’s been a lot of chat in the industry about the growth of CTV of up 50% in […]

 

Linear & CTV Go Hand-In-Hand: Amobee’s Bamberger

Cord-cutting is still happening at a rate of knots whilst, for many viewers, traditional appointment-to-view TV is a thing of the past. Amid these shifting audience behaviors, it would be tempting for marketers to contemplate switching from one medium to another. But emerging evidence suggests a tag-team approach can drive optimal results. In this video […]