From Pipes To Scale: DISH’s Patel Rolls Out Addressability

2022 should be the year when addressable TV buying infrastructure is fully switched on. At least, that is the hope of Ishani Patel, Strategy & Business Development, DISH Media. In this video interview with Beet.TV, Patel explains her hopes for the year. Addressable roadmap DISH has enabled three broadcasters to sell addressable ads on its […]