Mediaocean’s Sampath Explains The Role Of Blockchain In Media Transactions

CANNES — Even before digital media came along, it was a chore to reconcile buys across radio, print, television and other media while monitoring discrepancies and make-goods. Throw in the dizzying complexity of digital media transactions and it’s no wonder that marketers like Unilever are embracing blockchain technology. “What blockchain does is create a single […]


IBM’s Approach To Blockchain: It’s About Outcomes, Not The Technology

CANNES – When IBM considers the concept of blockchain, it’s interested less in the technology itself than its capabilities to help people like chief marketing officers. “What we look to do is make sure we’re the convener of this new capability,” says Jason Kelley, who is the company’s General Manager of Blockchain Services. “Let’s start […]