Return To Storytelling At Cannes Yields ‘Smarter And Better’ Creative Work: Y&R’s Sable

Less than a decade ago, the creative work showcased at the Cannes Lions festival seemed to be more about technology than storytelling, in the mind of Y&R’s Global CEO, David Sable. But more recently, some of the work has been “spectacular” as the value of good storytelling has once again eclipsed tech. During the same […]

 

Leo Burnett, HuffPo Get Close To Win At Content: Renshaw

AUSTIN — Last October, ad agency Leo Burnett and online publisher Huffington Post announced they would be partnering to help create content for brands. One of many initiatives in which publishers are working to do so for brands, this partnership is different from most, in that Huffington Post staff are embedded with the ad agency for at least part […]

 

Can The HuffPost Show Fill Colbert’s Gap, All The Way To Cable?

AUSTIN — With two of broadcast TV’s satirical news-meisters heading to pastures new this year, is online video yet in a position to move in and occupy the space? We may find out on April 3. That’s when Huffington Post launches The HuffPost Show – but, in time, the online media brand wants to get its shows on the living room TV. “It […]

 

HuffPost Claims 50% Audience Overseas w/ International Strategy Ahead Of Schedule

Three years after first embarking on its overseas expansion, Huffington Post says the strategy is running healthily to exceed the original targets it set for next year. “We thought back then that, if we could reach more than 100 million readers by the end of 2015, we would have created something that would be very […]

 

HuffPo CEO Aims To Triple Video Inventory To Close Ad Gap

Advertisers must quickly move their money to online video to catch up with consumer demand – but publishers must give them reasons to, too, says the CEO of AOL’s Huffington Post Media Group, signalling a commitment to up its own game in the space. “The dollars are not flowing right now – there’s a gap,” […]

 

Huffington Post CEO Maymann: “HuffPost Live” Nears Break Even, Eyeing Global Expansion

LONDON — Nearly two years after launching, HuffPost Live, Huffington Post’s effort to reinvent rolling TV news, is on the verge of breaking even, says HuffPost’s CEO. “We’ve gotten to more than 100 million video views on a monthly basis now,” Jimmy Maymann tells Beet.TV. “We need scale to appeal to TV buyers – we’re […]

 

Sprint to Be First Digitas Client for Native Ad Distribution Partnership with HuffPo

Following Digitas’ NewFront announcement last month with The Huffington Post that they will partner to provide real-time content distribution, Sprint will become the first Digitas client for this native ad distribution. Sprint has partnered with IGN.com at this year’s Electronics Entertainment Expo to create a E3 VIP experience for those who cannot attend the event in LA scheduled for June 11 […]

 

Digitas Real-Time NewsRoom Expands Relationship with Huffington Post

Digitas has struck a deal with Huffington Post for its real-time branded content newsroom platform BrandLIVE that should help marketers move quickly in earned media, says Anne-Marie Kline, senior VP of marketing at Digitas during an interview with Beet.TV at the recent Digital Content NewFronts.