HP’s Decker On Retail Media Challenges & Opportunities

Retail or ecommerce media – in which ecommerce operators carve out ad inventory in their store to sell to brands – is growing fast. But how are brands embracing the trend? In this video interview with Beet.TV, Scott Decker, North America Media Strategic Planning Lead, HP, paints a picture of the challenges and opportunities. The […]


Cheddar Expands Presence In TV Bundles, Steinberg explains

HOLLYWOOD, Florida – Anyone over the age of 60 probably hasn’t heard of Cheddar TV. Which is entirely the point, according to its Founder & CEO, former BuzzFeed executive Jon Steinberg, whose plans include activation within two more popular TV bundles in the coming months. “I saw nobody recreating the MSNBC, CNN, CNBC for people under […]