Havas Media’s Sedlarcik: First-Party Data Is the Answer to Privacy Regulations

As more privacy regulations pop up, bringing on restrictions to how companies can use and handle customer information, the key for media will be first-party data, according to Havas Media’s US chief data officer Peter Sedlarcik. First, GDPR altered how European companies could store and track customer data. Now, with the roll out of the […]

 

Major Agencies Will Collectively Monitor Brand Safety with “Advertiser Protection Bureau”

MIAMI-A group of 4A’s member agencies is banding together under the aegis of the organization’s new Advertiser Protection Bureau (APB) to collectively monitor the environments in which their clients’ advertisements appear. The APB establishes a process in which risky environments are flagged and then investigated by agency-client teams. Announced today at the 4A’s Accelerate conference, […]

 

Havas’ Kanefsky: TV Buyers Want Impact, Great Content And More Ratings Points

With all the talk about more precise audience targeting for linear TV, some basic things can get overlooked. For veteran buy-siders like Jason Kanefsky, who’s witnessing his 30th Upfront, those things include basic supply and demand dynamics. So while “we’re taking a lot of first steps in lots of different directions,” sometimes there’s progress in […]