Nevermind Mobile-First, VML’s Kapadia Puts Ideas First

Over the last few years, the advertising, technology and media sectors have all scrambled to adopt a strategy they call “mobile-first”. But that is a device-centric strategy in a world that many now see becoming increasingly device-agnostic, as more people experience more content across a range of gadgets and screens. For Harsh Kapadia, the group director […]


VML’s Kapadia Gets Creative With Facebook’s Mobile Filters

At this point in the evolution of Facebook advertising, many brands may think they are doing a good job. But the opportunities on offer don’t start and end with the tools brands think are available – the possibilities may be greater than that. Case in point is Harsh Kapadia. The group director of WPP creative agency […]