Dynamic Creative Helps Brand Suitability During Change: Xaxis’

Now we all realize it’s a crazy world where anything could suddenly up-end business fundamentally – but at least we can plan for the next major enforced change. Preparedness and resilience for large-scale resets are emerging onto the agendas of businesses around the world, and marketing is no exception. In the last couple of months, […]

 

Omni-Channel Depends On Measurement: Xaxis’ Anderson

In the marketing world, omni-channel – the ability to reach a consumer across one or many of a range of different media, but only the right media at the right time – is gathering steam. But knowing which channel to use and when is a thorny problem that must be solved before a marketer can really […]