Tremor Video DSP Adds Grapeshot To Its Brand Safety, Anti-Fraud Capabilities

If there’s a way to help clean up the digital media ecosystem—from TAG to ads.txt to DoubleVerify—Tremor Video DSP is a big participant and supporter. Because brand safety tends to be subjective depending on the advertiser, Tremor Video DSP is now relying on Grapeshot’s “contextual intelligence” capabilities, says CEO Lauren Wiener. Tremor Video DSP’s three-point […]

 

With Tremor Video DSP Link-Up, Grapeshot Looks Beyond Low-Hanging Fruit: Smith

It recently got acquired in to Oracle’s fast-growing ad-tech stack, after majoring on helping advertisers understand the context within web pages. But Grapeshot is not yet done bringing “contextual intelligence” to market. The tech company crawls the web, indexing and interrogating pages to identify their inner content, so that it can make that intelligence available […]