Epsilon

The combination of connected TV ads, retail media, and artificial intelligence offer marketers many compelling propositions. One possible value is the ability to know that an ad led to a completed purchase rather than having to rely on the “guesswork” of proxy metrics like ad clicks. In a larger sense, that could fundamentally change how […]

ORLANDO — Brands averaging 12 agencies with separate systems and priorities create organizational chaos that artificial intelligence accelerates rather than solves.  What’s needed, according to Publicis Groupe’s Linsey Loy, is proper integration through unified identity frameworks and shared operating models. “If you think of yourself or your company like a house, if everyone has their […]

LAS VEGAS — The “too-late target” is a perennial problem of the programmatic age. And it’s particularly cringeworthy when an ad tech professional experiences a targeted ad after they have already purchased the item they’re subsequently seeing on their digital screen.  “If I go into an electronic store to buy a new laptop or a […]

LAS VEGAS — After years of ad industry striving, the convergence of identity resolution with artificial intelligence tools is finally delivering on the practical promise of brands crafting truly personalized, real-time marketing at scale.  “Missing pieces, like the identity layer and AI, are coming together in ways that enable both the scale and the speed […]

Publicis-owned ad-tech company Epsilon has launched its own retail media infrastructure, focused on bringing people identifiers. Just-announced Epsilon Retail Media applies its CORE AI artificial intelligence and its CORE ID person-first identity in the ad server, aiming to support identification both within retail media environments and off-site. In this video interview with Beet.TV, Jaclyn Nix, […]

If media measurement companies want to regain their footing in the new world, they are going to have to beat off competition from ad agencies that, armed with data and software, believe they can do the job themselves. In recent years, the traditional measurement companies have tried to transition their panel systems forward. But, in […]

The Trade Desk’s new deal with a Publicis Groupe agency division gives it a boost as it aims to popularize its audience identity system across the industry on a non-profit basis. Publicis Groupe’s Epsilon is integrating its CORE ID, a audience identity system for Publicis’ clients, with The Trade Desk-based Unified ID 2.0, a post-cookie […]

Little by little, the advertising world is picking up the pieces left by the deprecation of third-party cookies, creating alternative mechanisms to reach digital audiences. In the latest, Publicis Groupe is partnering with The Trade Desk to integrate their two respective identity solutions. In this video interview with Beet.TV, Joe Doran, chief product officer of […]

CHICAGO – Despite the traditional fabric of ad targeting being torn up, the key relationship between publisher and consumer can be restored by a holy trinity of new approaches. That is according to an ad-tech exec who sees the diminution of third-party cookies and mobile ad identifiers not as a negative but as a turning […]

By ripping up the fabric of ad targeting on iOS devices in pursuit of consumer privacy enhancement, Apple will impact advertisers and publishers alike. That is the view of one marketing executive who has been trying to solve this kind of problem for several years. Apple is due to change its Identifier for Advertisers (IDFA), […]

It may date back to 1973 and have been overt-taken in the digital communication fashion stakes by Slack and social – but could email be due a comeback in marketing and communications? Of course, email marketing has remained popular throughout but, as brands got hooked on the targeting powers of digital advertising, many switched strategy. […]