OpenAP 2021: Cross-Platform, Davis Says

Thus far, it has helped harmonize how TV networks define their respective audience segments for use by ad buyers. Now the JV that is OpenAP wants to start piecing together viewers themselves. OpenAP’s first act was all about semantics – unifying how the networks described attributes they make available for data-driven buying. In this video […]

 

OpenAP Wants More Publishers On Board, Davis Says

When OpenAP, a TV industry consortium for making advanced TV targeting more straightforward, announced the addition of CBS to its repertoire last year, it was just the latest addition to a roster that now numbers: Fox ViacomCBS NBC Universal Univision But Ed Davis isn’t stopping there. In this video interview with Beet.TV at Consumer Electronics […]