DoubleVerify To Verify Netflix Ads, Finds Election Hate Speech Growing

If only every ad environment was as premium as the one Netflix is about to launch. Measurement and analytics vendor DoubleVerify just announced it will provide media verification to help Netflix’s new wave of advertisers ensure their ads are fully viewed by real people and safe from fraud. But, in this video interview with Beet.TV, […]


Fraud Follows The Money To TV: DoubleVerify’s Woolway

If you thought your connected TV was fraud-free, Steven Woolway has some data points for you. “We identified – just this year, in the first half of this year – 800 fraudulent apps. That was more than we identified in all of 2019,” says Woolway. He should know. As EVP, Business Development, at fraud and […]


Connected TV – Going Global & Attracting Fraudsters: DoubleVerify’s Tiley

KENT, UK – Internet-enabled television advertising may be big in the US, but it’s not confined there. TV may be considered significantly more trustworthy as an advertising medium, but it’s future is not pre-destined to be the same. In this video interview with Beet.TV, Lauren Tiley, DoubleVerify Senior Director, Strategic Client Partners, says that connected TV […]


Connected TV Can Learn Measurement From Mobile: DoubleVerify’s McLaughlin

Brands want to advertise in connected TV environments, and publishers there are eager to earn what can be higher CPMs. But, for that opportunity to reach its potential, the industry is going to have to give both parties the metrics they need to prove effectiveness. In this video interview with Beet.TV, Remove term: Matt Mclaughlin […]


TV Viewability Is Not Guaranteed: DoubleVerify CEO Zagorski

Mark Zagorski has a vision for a unified connected TV effectiveness metric. But first, he’s going to need to ensure connected TV ads can all be seen in the first place. In September, Zagorski joined as CEO of DoubleVerify, after exiting the same role from Telaria amid its merger with Rubicon Project. In this video […]


Rise Of The TV Bots: How Fraudulent Apps Are Poaching CTV Ads

The problem of ad fraud has become all too familiar for many working in the industry, spawning a collection of companies that aim to root it out. But, whilst many people think digital ad fraud stops at display and video, it has also crept in to emerging connected TV platforms – and now it is […]


DoubleVerify CEO Gatinella On The Growth Of Brand Safety Measurement

As more brands buying ads programmatically have found their ads appearing against unappealing and unintended content, the problem has given rise to yet more technology solutions. Ad measurement firms like Moat, Integral Ad Science and DoubleVerify now offer products rating the quality of the environments in which brands’ ads are served. For Wayne Gatinella, CEO […]


Tremor Video DSP Adds Grapeshot To Its Brand Safety, Anti-Fraud Capabilities

If there’s a way to help clean up the digital media ecosystem—from TAG to ads.txt to DoubleVerify—Tremor Video DSP is a big participant and supporter. Because brand safety tends to be subjective depending on the advertiser, Tremor Video DSP is now relying on Grapeshot’s “contextual intelligence” capabilities, says CEO Lauren Wiener. Tremor Video DSP’s three-point […]


DoubleVerify’s Gattinella Has Fake News Sites In His Sights

CANNES — Depending on who you talk to, two-bit news sites that play fast and loose with the truth swung last year’s US presidential election. But they also swung advertisers’ ire toward ad-tech platforms that, for a time, seemed unable to stop brands funding the fakers. That is why Wayne Gattinella introduced a new way to […]


Advertisers Must Be Accountable For Performance: DoubleVerify CEO

Media banker Terence Kawaja recently neatly encapsulated the many technology threats that are making advertisers scream like an Edvard Munch painting. But, with ad fraud, non-human traffic and ad blocking all gathering pace, is it advertisers’ responsibility to front up to the risks? “The brand advertiser, who, in the past, didn’t get very involved in the […]


How Bots “Dress Up And Play Golf” To Defraud Advertisers: DoubleVerify CEO

By now, you might have already heard plenty about “bots” defrauding advertisers. But what are bots and how do they actually work? “Bots are not big server farms, they’re individual computers like your own that have been infected by some malware that was wrongfully downloaded -it might be sitting dormant until the botnet operator decides to […]