Identity Graphs Will Improve Ads: DISH’s Bokhari

As traditional ad tracking mechanisms like cookies diminish, the industry is scrambling to reinstate a viable method of identifying audiences. Amongst the leading contenders are “identity graphs”, software-driven collections of data that aggregate a number of signals about users into an inferred profile. In this video interview with Beet.TV, Kemal Bokhari, General Manager, Data and […]

 

DISH Lights Up Eight Networks For Spanish-Language TV Ads

Per Nielsen, Hispanic households are almost 20% more likely than others to subscribe to satellite television. Now DISH is “lighting up” eight Latino TV networks with addressable advertising that targets specific households with Spanish-language commercials. “It’s not just about brands finding Latino audiences,” Adam Gaynor, Vice President of DISH Media Sales, says in an interview […]

 

DISH, DirecTV Addressable Unit: Buying DMA’s Wasteful For Campaigns

Who would have thought that something so 1990’s as the digital video recorder (DVR) would help to transform political advertising? In the first presidential election to benefit from the granular targeting capabilities of addressable TV advertising, the joint venture between DISH and AT&T-owned DirecTV is helping political campaigns target more than 20 million households at the […]