dentsu X

Connected TV advertising has reached a tipping point where impression volume, measurement capabilities, and targeting precision converge to create genuine performance marketing opportunities. “CTV’s finally hit that point of critical mass. So there’s enough impressions in the marketplace to really effectively reach consumers who are in that shopping mindset,” Maggie Summers, EVP and head of […]

It’s a brand new world for the biggest ad channel in the world. And ad agencies are adjusting how they approach the opportunity and the measurement challenge. In this video interview with Beet.TV, Leah Meranus, Chief Media Officer, dentsu X, explains how she has rebooted her approach to TV. Triple approach Meranus outlines three ways […]