J&J’s Sison: Marketers Need More Science, Strategy, Storytelling And Socializing

ORLANDO—Johnson & Johnson believes its marketers need to be better scientists, storytellers, strategists and socializers, according to Head of Marketing Excellence Denis Sison. “Talent is critical to the journey of transformation for marketing these days. As we all know, many of our organizations have been disrupted and are all undergoing transformation to drive growth,” Sison […]