Machine Learning Can Build Back Signals Lost In Ad Privacy Movement: Wavemaker’s Hernoux

Google may have given third-party cookies a stay of execution to 2023 – but the trend is undeniable. Browser cookie deprecation, plus limits on mobile identifiers imposed by Apple amongst others, are limiting traditional  targeting methods used by advertisers. In this video interview with Beet.TV, one ad agency executive says technology can come riding in […]


AI Will Drive Creative Advertising with Consumer’s Privacy and Preference: Execs from Mindshare, MediaCom, Wavemaker, Xaxis and IBM Watson Advertising

In the emerging age of “responsible media”, you could be forgiven for thinking that marketers would want to exert more human control over production and placement. But, increasingly, artificial intelligence algorithms are proving they can restore the primacy of ad creative. That is what a host of industry executives discussed when they gathered on June […]