dawn williamson

RANCHO PALOS VERDES, CA – Purchase data is the ultimate in outcome, so Comcast Advertising this year partnered with Mastercard to combine viewer data with transaction records to analyze campaign effectiveness. For decades, television advertising has been understood as the quintessential top-of-funnel tool, a powerful engine for building brand awareness and broad-based reach. Now advertisers […]

CANNES – Television advertising is no longer just a vehicle for brand awareness. It’s now a measurable, performance-driven tool that delivers results across the entire marketing funnel, said Dawn Williamson, chief revenue officer of Comcast Advertising, in this interview with Lisa Granatstein, editorial director of Beet.TV, at the Cannes Lions International Festival of Creativity. In […]

There’s a reason it’s called “brand content”. While one of the publishers most commonly associated with the practice is certainly skilled at creating its own content, it says the involvement of paying sponsors is critical. Vice Media head of sales Dawn Williamson says those campaigns don’t just look better; they perform better, too. “We often […]