Daniella Harkins

CANNES – Privacy laws in many parts of the world have limited how brands can use people’s personally identifiable information for advertising and marketing. Amid these restrictions on the data they collect, brands must find ways to collaborate with other data sources to improve the effectiveness of their ad campaigns. Data collaboration is “how you […]

SAN FRANCISCO, CA — The way the online advertising business has targeted audiences for years is being ripped up – but marketing technology vendors are trying to see the glass half-full. Google has declared it will phase out all third-party cookies – the tiny, user-side files that store information – from its Chrome browser by […]