Roku’s Robbins Proves OTT Ad Value With Measurement Partners

If over-the-top TV providers want to command a bigger share of the US TV advertising pie, they are going to need to prove their effectiveness to advertisers. That is what Roku is endeavoring to do, by launching a new Measurement Partner Program. The scheme involves a number of aspects like audience demographics, brand awareness, store visits, […]

 
 

Roku Wants To Be ‘The Operating System Of Television’: Head Of Ad Research Dan Robbins

Roku is going all in on measurement of both streaming and linear television with a suite of tools called Roku Ad Insights, which includes the ability for advertisers to quiz viewers on-screen. “Measurement is essential to moving OTT forward within the media and advertising space,” says Dan Robbins, Head of Ad Research & Insights, Roku, […]