Dailymotion To Crack Mobile Programmatic In Next Few Weeks

Video platform Dailymotion will soon be offering ad buyers programmatic purchase of advertising delivered through its mobile channels. Appearing at Beet.TV’s cross-platform monetization summit, hosted by Starcom MediaVest and sponsored by Dailymotion, north America SVP Roland Hamilton was asked whether the service supported programmatic plus mobile. “It will,” he said. “We’ll be announcing some integration in […]

 
 

“NowThis News” Puts Micro Marketing Video On Giant Mall Screens

Pretty quietly this year, a news startup has crept up that, unlike large incumbent publishers, is producing news specifically for millennials’ short attention spans – in quick-fire mobile videos posted through Vine and Instagram. Now NowThis News is beaming this micro mobile content on to hundreds of screens in malls and college campuses – and […]

 
 

Nielsen’s Feigenson: Best Campaigns Mix Numbers And Emotions

Marketers must mix the best of both left and right brains to make for the best execution, panelists said at Beet.TV’s summit on cross-platform monetization hosted by Starcom MediaVest Group and sponsored by Dailymotion. Asked by moderator Ashley Swartz of Furious Minds whether marketers are using quantitative or qualitative methods to judge campaigns, guests emphatically said: both! […]