Adobe’s TubeMogul Acquisition Heralds Ad-Tech Consolidation

It started as a simple tool to upload videos to multiple services. But now TubeMogul is becoming the latest addition to Adobe’s media technology stack. The Emeryville, CA-based company has just confirmed an agreement to be acquired by the digital media powerhouse for $540m. What does Adobe want with TubeMogul? According to its announcement: “Adobe’s acquisition of […]

 

Innovid’s Chalozin: Ad Buyers Are Moving to Cross-Platform Investment

While the online media landscape is highly fragmented , some in the advertising chain are beginning to piece to overcome the disparate ecosystem by taking advantage of platforms that put technology niceties in the background, says one vendor. “It is a very fragmented market,” interactive video ad tech firm Innovid‘s co-founder and CTO Tal Chalozin tells […]

 

Forrester Analyst: DVR’s Days Are Numbered

It is time for the DVR to go, says Jim Nail, Principal Analyst at Forrester Research in this interview with Ashley J. Swartz for Beet.TV. “Killing off the DVR is the best thing the industry could do right now…because of the ridiculous discussions of C3, C7. Why not just deliver it online and insert the ad to the audience watching […]