Christine Maguire

CANNES — The use of clean rooms in commerce media has progressed from conceptual discussions to practical applications over the past 18 months. Panelists noted a shift from explaining what clean rooms are to focusing on use cases like measurement, insights and activation. While education gaps remain, early adopters are leveraging clean rooms for data collaboration, […]

CANNES – Going on a trip typically immerses consumers in multiple steps of planning, researching, budgeting, booking and finally setting off. Each stage of this consumer journey is an opportunity for brands to create a shoppable moment for a highly engaged audience. “We look at the travel journey as really fluid across all of the […]

SAN JUAN, Puerto Rico — Retailers that sell advertising aren’t confined to ecommerce giants like Amazon or big-box empires like Walmart. The club includes travel platforms, proving that if something helps people spend money, someone will eventually sell ads next to it. Among those companies members is Tripadvisor, where vacation dreams, hotel reviews and arguments […]

CANNES — In a world where data is the new currency, Tripadvisor’s GM/VP of Global Media Business, Christine Maguire, has her sights set on the future, emphasising that trust and privacy must be at the heart of a data-driven strategy. “Number one, privacy-first,” says Maguire, highlighting the importance of adapting to continually evolving regulations and […]