Canoe Will Pilot ‘On Addressability’ In 2020

LONDON — It’s half a year since three of the biggest US cable TV groups came together to unite TV distributors around addressable targeting technology. Going in to a new year, one of the technical partners delivering the project says it will pilot the initiative in 2020. Comcast, Charter Communications and Cox Communications announced On […]

 

Canoe’s Chris Pizzurro: More Than 100 Networks On Board For VOD Dynamic Ad Insertion

In its early existence, Canoe paddled against a stiff technological current in its quest to deliver interactive television ads. Since its pivot in the last five years to dynamic ad insertion for video-on-demand, the current has been flowing strongly in its direction. “We’re happy to say that it’s a thriving business,” says Chris Pizzurro, Canoe’s […]