Addressable Advertising Marks Convergence of Linear, CTV: Execs from Beachfront, Vizio, Digitas, Discovery, Canoe, Vevo, The Trade Desk and Premion

Addressable advertising on linear TV is a culmination of efforts to combine the reach of broadcasters with the targeting of digital platforms. Addressable TV also will drive greater adoption of programmatic media buying as advertisers seek more flexibility with their campaigns. Addressable Ads Growing on Linear TV Chris Maccaro, chief executive of Beachfront Media “We’re […]


Canoe Turns Up The Heat On Linear Addressable: Pizzurro

The company conceived as an ambitious cable industry effort to insert ads in interactive TV says it is forging ahead with enabling addressable ad targeting for linear networks. In the last few months, it has added linear addressability to 22 million homes in its footprint of 38 million. In this video interview with Beet.TV, Canoe’s […]


Canoe Will Pilot ‘On Addressability’ In 2020

LONDON — It’s half a year since three of the biggest US cable TV groups came together to unite TV distributors around addressable targeting technology. Going in to a new year, one of the technical partners delivering the project says it will pilot the initiative in 2020. Comcast, Charter Communications and Cox Communications announced On […]


Canoe’s Chris Pizzurro: More Than 100 Networks On Board For VOD Dynamic Ad Insertion

In its early existence, Canoe paddled against a stiff technological current in its quest to deliver interactive television ads. Since its pivot in the last five years to dynamic ad insertion for video-on-demand, the current has been flowing strongly in its direction. “We’re happy to say that it’s a thriving business,” says Chris Pizzurro, Canoe’s […]