Addressability Is Efficacy: EDO’s Weiss On Targeting & Performance

In an industry in which “addressable” advertising has seemed to describe the extent to which inventory itself can be targeted, one man has a different take. Charlie Weiss says “addressability” shouldn’t just refer to opportunities but also to outcomes. In this video interview with Beet.TV, the head of business development at TV advertising measurement and […]

 
 

News Corp Sees Australia Out-Pace EU For Programmatic Growth

It may not usually be considered amongst the leading internet nations, but Rupert Murdoch’s motherland is pushing ahead of the pack when it comes to the online ad sales techniques known as “programmatic”, says News Corp’s ad exec. “Worldwide, there’s definitely a programmatic sensation,” the group’s ad marketplaces VP Charlie Weiss tells Beet.TV. “Australia and […]