News Corp Sees Australia Out-Pace EU For Programmatic Growth

It may not usually be considered amongst the leading internet nations, but Rupert Murdoch’s motherland is pushing ahead of the pack when it comes to the online ad sales techniques known as “programmatic”, says News Corp’s ad exec. “Worldwide, there’s definitely a programmatic sensation,” the group’s ad marketplaces VP Charlie Weiss tells Beet.TV. “Australia and […]