How DCO Boosts ROI: Clinch’s MacIntosh

If you had told TV advertisers, a couple of decades ago, that they would be able to custom-target ads at individual households in real-time, they might have laughed you out of the room. But dynamic creative optimization (DCO) in connected TV (CTV) is no laughing matter. In this video interview with Beet.TV, Charel Maclntosh, Head […]