Publishers Can Avert “Blunt” Keyword Blocking: Integral Ad Science’s Chance Johnson

The COVID-19 pandemic has been extremely difficult for publishers, with many advertising buyers using keyword blocking tools to swerve virus-related stories, or simply stopping advertising in news altogether. But publishers may be able to soften the blow and give advertisers what they want by using their own tools. In this video interview with Beet.TV, Chance […]