Calum Smeaton
TVSquared’s Smeaton: Performance Metrics Will Be Paramount in the Coming Year
LONDON– In the television industry, the 2010s were marked by a ratings rebellion and a pivot towards impressions. In an interview with Ashley J. Swartz, CEO and founder of Furious Corp. on behalf of Beet.TV, Calum Smeaton, CEO and founder of TVSquared, says there’s still a long way to go as far as performance measurements […]