With AT&T, AppNexus Seeks To Create ‘Transformative’ TV Ads: CEO O’Kelley

COLOGNE – Now that AppNexus is part of the AT&T advertising, content and communications universe, AppNexus CEO Brian O’Kelley says that making advertising matter is the overarching mantra. Central to that theme is relevance to consumers, and the world will learn exactly what that means when AT&T convenes its Relevance conference in California later this […]

 

AppNexus Sees ‘An Explosion’ Of Video, Eyes The Linear TV Space: CEO Brian O’Kelley

PALM SPRINGS, Calif – Like many adtech companies, AppNexus had long supported video. Two years ago, it decided to lean hard into the winds of change roiling the television industry by investing in its own video demand-side platform, supply-side platform and ad server. “The cool thing is it’s working,” says CEO Brian O’Kelley. That turns […]

 

AppNexus’ O’Kelley Fires Up Machine Learning-Powered DSP

For a business that moves so quickly these days, some things sure do go slowly. Case in point – AppNexus’ rebooted demand-side platform (DSP). A whopping four years in the making, the ad-tech company finally unveiled the “AppNexus Programmable Platform” (APP) this week. But, in this video interview with Beet.TV, CEO Brian O’Kelley says he thinks […]

 

‘I Invented Header Bidding’: Now O’Kelly Is Making Marketing Programmable

COLOGNE — Thank Brian O’Kelley for the new-wave way that publishers are maximizing yield by tapping in to multiple demand sources. In the words of the AppNexus CEO himself: “I invented header bidding back in 2009.” Using that technology, publishers don’t have to be hemmed to selling their space through just one ad exchange, they can take […]

 

AppNexus Replays Video Ambitions, Starting This Summer

It’s four years since ad tech company AppNexus first tried helping advertisers tackle targeted ad buying on digital video, an attempt it later aborted. But now the New York-based outfit is ready to reboot its video plan. AppNexus CEO Brian O’Kelley, in this video interview with Beet.TV, says:  “We’re going in to open beta for our new video-buying […]

 

AppNexus CEO O’Kelley Fights Facebook’s ‘Walled Garden’

New York-based AppNexus‘ real-time ad bidding platform has built the company a position as one of the leading advertising technology vendors out there, at a time when contenders are racing to hail the virtues of their own suites. But CEO Brian O’Kelley sees one big differentiator between his company and the likes of Facebook, which […]

 

AppNexus’ Brian O’Kelley On Starting Over and Finding Success

When Brian O’Kelley was fired from Right Media after its sale to Yahoo because of a major disagreement about the direction the company had been being taken in, he considered whether he should retire or maybe become a venture capitalist. Instead, later in 2007, he decided to start something new. “It took me about six […]

 

Ad Tech Is Cyclical: AppNexus CEO O’Kelley

Looked at the ad tech lumascape lately? It’s not pretty; it’s confusing. But it may not be that way forever. The boom in advertising technology is just a natural, cyclical response to a world of complexity, says one of the sector’s top execs. At times, it’s pushed to the background as an enabler. And at […]

 

Xaxis Deal ‘Critical’ To AppNexus’ Future: CEO O’Kelley

Last year’s deal in which WPP’s Xaxis programmatic unit divested its ad-serving technology to ad tech outfit AppNexus was forged in the snowy hills of the Swiss Alps. “For five years, we had a good relationship,” AppNexus CEO Brian O’Kelley tells Beet.TV in this video interview. “Last January in Davos, I found 15 minutes with […]