Adap.tv Sees Programmatic Help Broadcasters Increase Ad Rates

LONDON — Amongst the broadcasters on AOL’s Adap.tv client roster, the BBC’s revenue-making arm has begun to sell some of its online video advertising using a programmatic system to attract higher bids. “If you’re dealing with a fixed-price IO (insertion order) business all the time, it’s very difficult to increase the rate,” Adap.tv‘s EMEA MD Brian […]

 

Adap.tv Focuses on Audience Targeting, Nielsen Campaign Ratings Tools

LONDON – Via its partnership with Nielsen, Adap.tv is aiming to help agencies and trading desks view online video and TV inventory side-by-side when making buying and planning decisions, says Brian Fitzpatrick, managing director Europe for Adap.tv during an interview with Beet.TV in London last week about the role of trading desks and programmatic buying in […]