Bravo Poised to Test Native Ads in 2015

LAS VEGAS — One of the biggest benefits of the second screen for a TV network lies in discoverability of new content, says Lisa Hsia, EVP Digital at Bravo and Oxygen Media, in an interview with Beet.TV at CES. “There is so much fragmentation in the industry all over. My goal is to make sure the […]

 

Bravo Touts Fan Engagement Study

Bravo was ranked tops in recognizing and showing appreciation for its viewers, with 91% of the network’s viewers saying it offers an outlet for them to express their thoughts on shows, according to NBCU Cable’s Viewer’s Voice research panel. We spoke with Bravo’s EVP Digital Media, Lisa Hsia, at a recent Beet.TV event when she […]