Adobe’s Fast-Growing “Marketing Cloud” Now a Billion Dollar Business

In its most recent quarterly earnings, Adobe Systems Incorporated reported $290 million in revenue for its Marketing Cloud, “with strong bookings growth.” Based on the report. digital marketing services represent about 25% of Adobe’s revenue. This week, we spoke with Brad Rencher, SVP of Digital Marketing, about fast-growing unit and recent deals including a partnership […]


Adobe Finds Tablets Racing Ahead For Retailers

CANNES – Time was, the term “mobile” could be used to describe a swathe of devices. But now the market is so rich with portable gadgets, it’s time to get more granular, according to Adobe digital marketing SVP and GM  Brad Rencher. “A lot of people are still lumping smartphones together with tablets, together with […]